jB Jeezy believes that in order to make it in the fashion industry or in any industry, working smarter but not harder is the key, with him stating " Don't work hard but smart, you gotta be so cold to make it in this world, don't sit and relax get up and do something". The uniqueness of a business is what makes it stand out and Rexes for sure does with the uniqueness of not imitating any other fashion brand, "Our designs and the name of the brand is out of this world."
JEEZYS ADVICE "Believe in what you are doing and continue pushing"
Starting up a business especially in the fashion industry is not always easy. For someone to have a successful business they have to recognize their strengths and weaknesses, start with a simple business plan and growing it as needed. We at Rexes know the importance of focusing on something you have passion for. Understanding our target customers and existing market, and not being afraid to ask for help or feedback from our customers.
"Rexes Is Luxury"
Describing the brand
Having a strong brand with compelling messaging helps customers connect to the clothing and accessories they wear. If a consumer relates to the brand, it creates a connection; the wearer
feels as though the brand is an extension of themselves or at the least what the wearer would
like others to perceive in them. What we wear plays a big part into how we are perceived straight off the bat. As much as we’d like to think otherwise, first impressions do count.” Branding should be established from the start; from the overall look of the product to social media content to how customers experience and shop the brand, but it needs to be consistent from the get-go. If you are an exclusive luxury brand, your language and imaging needs to reflect that luxury feel and voice – using blacks, golds and
more refined and elegant language and tone. If you are an independent, ethically-sourced brand, you may want to use softer colours in your marketing material and have a softer tone in anything written.”
